Welcome to the world of Instagram Reels - a short-form video feature that has taken the social media world by storm. As a marketer, you know the significance of keeping up with the latest trends and tools to stay ahead. 

Whether you are a small brand owner, a social media influencer, or a marketing professional, this ultimate guide for marketers to use Instagram Reels will help you harness the power of this feature to reach a wider audience, increase engagement, and drive conversions. 

So, fasten your seatbelt and get ready to dive into the exciting world of Instagram Reels!

Eye-opening stats around Instagram Reels 

  • As of June 2021, Instagram Reels had over 1 billion monthly active users worldwide.
  • Instagram Reels has become increasingly popular with younger demographics, with 32% of Reels viewers aged 18-24 and 31% aged 25-34.
  • In a study conducted by Later, 61% of businesses that used Instagram Reels saw an increase in reach and engagement.
  • Instagram Reels can be a powerful tool for building brand awareness and driving conversions. According to Instagram, 81% of people say they've discovered new products or services on the platform, and 80% of users follow a business on Instagram.

How do Instagram Reels help with brand marketing?

1. Leverage user-generated content (UGC)

User-generated content is a powerful way to build social proof and engage your audience. Consider running a contest or giveaway with a branded hashtag to encourage UGC. 

You can also request your followers to share their own photos or videos featuring your product or service. When featuring UGC on your page, be sure to give relevant credit to the original content creator and tag them in the post.

2. Focus on storytelling

Storytelling is an essential aspect of effective marketing on Instagram. Share behind-the-scenes glimpses, customer success stories, and team member spotlights to make your brand feel more human and relatable. Consider using a consistent visual aesthetic and voice to create a compelling brand story.

3. Embed Instagram Reels on the website

Using Social media aggregator tools like Taggbox to embed Instagram Reels on website makes your website look more professional, engaging, and captivating. With this, you get to entice your audience and grab their attention. 

4. Use Instagram Stories for engagement

Instagram Stories are a great way to keep your content audience engaged and interested in your brand. To make the most of Instagram Stories, consider using interactive features like polls, quizzes, and questions. You can also use stickers and filters to add personality to your stories.

5. Utilize Instagram Live

Instagram Live is a robust tool for developing a sense of community and connecting with your audience in real-time

To make the most of Instagram Live, consider hosting Q&A sessions, product demos, or behind-the-scenes tours. You can also use Instagram Live to collaborate with other brands or influencers in your related category of work.

6. Partner with influencers

Influencer marketing is a perfect way to reach a larger user base and build trust with your target market. When partnering with influencers, consider their audience demographics, engagement rates, and overall brand alignment. Also, consider running a co-branded campaign with an influencer to increase brand awareness.

7. Use hashtags strategically

Hashtags are a solid and effective way to increase the discoverability of your posts and reach a wider audience. When using hashtags, consider using a mix of niche-specific, trending, and branded hashtags. You can also use Instagram's Explore page to find new hashtags and content ideas.

8. Post at the right time

Posting at the right and most appropriate time can increase the visibility and engagement of your posts. To find the best time to post, consider using Instagram Insights to track when your audience is most active. You can also experiment with different posting times to see what works best for your brand.

9. Use Instagram Ads

Instagram Ads is an innovative and direct approach for reaching a wider audience and driving conversions. To make the most of Instagram Ads, consider using visually appealing graphics or videos, targeting your ideal customer, and including a clear call-to-action.

10. Monitor and analyze your performance

Monitoring your performance on Instagram is essential for optimizing your strategy and improving your results over time. Consider using Instagram Insights to track your follower demographics, engagement rates, and post-performance. You can also use third-party analytics tools to gain deeper insights into your performance on Instagram.


Instagram is a potent marketing tool that may assist companies in broadening their audience and increasing interaction. With the appropriate plan, Instagram can help companies increase brand recognition, promote growth, and propel brand success. 

Businesses can interact with their target audience and increase conversions using features like Instagram Stories, Live, Shopping, and Advertising. In particular, Instagram Reels is a fast-expanding feature that presents different chances for businesses to demonstrate creativity and interact with their audience.